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Cannabis Packaging: Explore the Best Options for Your Brand

May 6, 2024 | adnanf |

Choosing the right cannabis product packaging is crucial for any business in this industry. It’s not just about adhering to federal regulations and ensuring product quality; it’s also an opportunity to make your brand stand out. In this article, we delve into the diverse world of cannabis packaging, from THC containers to mylar bags, and how each option can uniquely benefit your business. Discover the key to balancing compliance and branding and how to choose the best cannabis packaging for your business.

Cannabis Packaging Regulations

Above all else, you need to make sure that your cannabis packaging complies with the law. Regulations change frequently, and both cities and states may have their own rules. However, there are a few key requirements that have remained the same throughout the years;

  • Childproofing: Containers should not be accessible to children under the age of five
  • Tamper sealing: Customers must be able to tell if the package has already been opened
  • Opaque packaging: The product cannot be visible through the packaging
  • Resealable: All non-single-use cannabis packaging must be resealable

No matter what type of cannabis packaging you use, it needs to cover these key criteria to comply with FDA regulations. However, preserving the quality of your cannabis is equally important. Suitable packaging for cannabis needs to protect your product from light, humidity, and air exposure. So, it’s important to learn how the different types of cannabis containers can help you meet regulations and keep your cannabis fresh. 

Types of Cannabis Packaging

There are countless popular THC and CBD containers your business could use. Some have practical advantages like ease of storage and single-use convenience, such as clamshell packaging or pre-roll tubes. On the other hand, mylar bags and cannabis pop-top containers will satisfy customers who want reusable, eco-friendly cannabis packaging. THC containers of all types have a role to play in your business and branding. 

Clamshell Packaging 

Clamshell packaging features a latching top/bottom shell system to securely store everything from hemp flower to vape cartridges. They’re small and convenient for both businesses and customers, with a single-use function that helps make them inexpensive. The compact size and low cost make clamshell designs an especially good option for vape cartridge packaging. 

Glass Packaging

Glass cannabis packaging is one of the best options for preserving the freshness and quality of cannabis. However, it does have its downsides. It’s more fragile than plastic and is generally more difficult to store. You’ll also need to make sure that your packaging provides extra shielding from light because even indirect light exposure can accelerate the breakdown of cannabis. That said, glass stands out as the best option for cannabis oil packaging. 

Pre-Roll Tubes

Pre-toll tubes are one of the most flexible and convenient storage options for joints and blunts. They do a good job of keeping individual joints fresh for months at a time. Not only are they convenient for customers, but dispensaries of any scale can order them wholesale and adapt them to different strains and sizes. 

Mylar Bags

Cannabis mylar bags are a popular option among consumers for storing hemp flower. The synthetic fabric regulates moisture, keeps out sunlight, and keeps cannabis fresh. But, while mylar bags are convenient for personal use, they might not be the right choice for retailers who need to comply with federal packaging guidelines.

Boxes & Cartons

Like mylar bags, customers often favor reusable boxes and cartons for their discretion and convenience. However, exercise caution when considering them for your retail needs, as they’re not inherently designed for child-resistance or tamper-proofing

Silicone Containers

Silicone occupies a unique niche as the number one reusable cannabis packaging option for cannabis wax. The non-stick qualities of silicone make it the best way to sell these sticky, viscous cannabis concentrates.

Custom Packaging

No matter which type of cannabis packaging you use, you should always add custom branding. It’s one of the most powerful ways you can immediately distinguish yourself from competitors who use generic packaging. 

9 Tips for Powerful Cannabis Packaging Design

The first experience a customer has with your business is always your packaging and branding. Good packaging has indispensable benefits, from resonating with your target audience to communicating the value of your product. 

1. Know Your Target Audience

Are you after the people who smoke to relax or to party? The casual crowd or the died-in-the-wool cannabis experts? Choose your target audience first and tailor your packaging to that ideal customer persona.

2. Comply with Legal Requirements

FDA regulations are there for a reason; neglecting them can damage the customer experience and put you on the wrong side of the law. Turn to expert cannabis packaging wholesalers to ensure that your packaging complies with the latest regulations.

3. Incorporate Striking Visuals

New players enter the cannabis market every day. Even if your products are the best, you need to get people to try them first. Striking, memorable cannabis packaging design is the way to catch their eye and build a winning brand. 

4. Highlight Product Information Clearly

Establish trust with labeling that displays key information where it’s clear and easy to find. This should include THC concentration, sourcing, and other quality assurance information. 

5. Create a Unique Brand Identity

If you want to keep customers coming back, you need a brand that captures their attention and earns their loyalty. Custom packaging will elevate your products to offer a complete brand experience.

6. Use High-Quality Printing and Materials

Your brand is only as good as the products it delivers. Before anyone uses your cannabis, they’re going to take their first impression away from the quality of your packaging and branding.

7. Prioritize Child-Resistant Packaging

Child-resistant packaging for substances like cannabis is a best practice and a legal requirement. Make sure that all of your cannabis packaging has child-resistant qualities to keep your products out of the wrong hands. 

8. Make It Reusable and Functional

Convenient, budget-aware packaging you can use more than once is a big selling point today. Branded, reusable packaging serves an important niche and keeps your brand top of mind. 

9. Maintain Consistency Across Product Lines

Maximize your brand reach by maintaining a consistent, recognizable identity and high standard of quality across all product lines. Choosing a single wholesaler that can meet all of your cannabis packaging needs is the best way to ensure you’re using compliant, high-quality materials that protect and promote your product and your business.

Customize Your Cannabis Packaging with Packlahoma

If you want your cannabis products to make a great first impression, you need great branding, printing, and packaging. Take your company to the next level with Packlahoma and our custom wholesale cannabis packaging services.